Hiconversion is setting a new industry standard. Take a look at how we compare with our competitors. Simply click on the bullet points to get the details.
Easy-to-use, non-technical solution.
Hiconversion is designed for non-technical marketing professionals who can create the optimization tests through a visual setup wizard that is as easy to use as a common word processor. To minimize IT involvement, we have created an optimization enabling process that requires only a one-time injection of a generic script into a web page source code. Our system can automatically inject scripts on your behalf. All you have to do is to upload the existing page code and download and publish the enabled code.
Competition: Competing products require technical assistance to: setup tests, make source code changes, and implement the tests -- these impacts against your roster of ongoing projects can make CRO a lower priority in your organization, preventing you from achieving customer-centric exponential ROI.
No testing risk.
A unique capability of our CRO is its ability to adapt to visitor traffic in real-time. As a result, Hiconversion CRO is able to narrow its attention to page combinations that are consistently better than the control. This means that our optimization engine will lift your conversion rate and make money for you even during the test itself.
Competition: The optimization methodologies used by our competitors blindly test page combinations regardless of their performance during the test. So, if a test design had more losers than winners, the conversion rate will suffer throughout the life of the test. Considering that testing with competing products might take 4 to 8 weeks, this loss can be very significant.
Market's fastest conversion rate optimization (CRO) solution.
Our CRO solution requires significantly fewer visitors than any other solution commercially available today. This enables you to run a true multivariate test with a small number of web visitors -- removing the "high traffic" barrier that prevents many companies from practicing CRO. As a result, you will be able to explore a larger number of new ideas that ever before -- within the shortest period of time.
Competition: The free Google Website Optimizer uses "full factorial" methodology. In layman's terms, they test every page combination until full statistical reliability is achieved. This method requires a huge number of visitors (please check Google's calculator) making it impractical for anything other than A/B or simplified multivariate tests. "High-end" tools use "fractional factorial" methodology, i.e. partial testing in combination with mathematical modeling. This approach is significantly faster than the Google Website Optimizer, but also requires volumes of website traffic well out of reach of the average eCommerce site today.
The highest ongoing value.
Hiconversion is designed as the ongoing optimization solution built on the foundation of the adaptive multivariate testing engine. The test capabilities enable finding of a version of the web page that converts better than the base line (control). The optimization part (the ‘thermostat’) continually monitors and adopts to web visitor behavior making sure that the web page is continually optimized. This ensures the maximum conversion rate and the highest end user value.
Competition: The competing products are testing solutions. Their approach can be described as design the test, run the test, and then permanently implement the best web page. The expectation is that the winning page will continue to perform equally well in the future. In the online world page conversion rate continually changes and there is no guarantee that the best page will not be dead on arrival or ‘stale’ after very short period of time. So, under the best of circumstances this approach is suboptimal.
The lowest total cost of ownership.
Hiconversion’s CRO solutions are priced very competitively. But, where we really stand way above completion is when the total cost of ownership is taken in account.
Our ability to eliminate testing risk, auxiliary cost of IT resources, and to continually maximize page performance is turning Hiconversion into unbeatable value.
Contact Hiconversion to get your custom quote!
Competition:
Hidden cost of the dip in conversion rate during the test, indirect cost of using additional IT resources, and sub-optimal post-test performance are turning competing solutions into very expensive and high risk investments.
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