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Carts and Horses – Which Ought to Come First?
23 October, 2009 | Author: CJ BoguszewskiMost of us are advertising first and optimizing for increased page conversion rates later (or never). With billions of dollars being spent to drive web traffic, why wouldn’t online marketing professionals invest more into conversion rate optimization? A brief problem statement, from an objective p ... read more>>
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Online Marketing – Re-Explained (Again!)
23 October, 2009 | Author: CJ BoguszewskiAn effective web marketing campaign involves a delicate balancing act. The airways are clogged with “new” methods and “tricks” to the point of saturation and confusion. In this state of “information overload,” it is all too easy to lose sight of the things tha ... read more>>
The What business case, conversion, CRO, PPC, SEM, SEO, Traffic -
3 Most Overlooked Elements of Digital Marketing
23 October, 2009 | Author: CJ BoguszewskiHaving built a website, put an operational wrap around it, agreed an online marketing strategy with organizational leadership, and set forth an organic and paid traffic-driving plan … there’s still the small matter of converting those visitors into revenue and profit. Executive Summary T ... read more>>
Importance conversion, CRO, digital, marketing, PPC, SEM, SEO
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