Setting Up Hiconversion’s CRO is a Snap @CRO Community

Setting Up an Experiment with Hiconversion

Visual test configuration…point-and-click simplicity

One of the most appealing aspects of the application is the ability to work with live web pages. The test setup process starts by entering the web address of the page to be tested. In the next step, the test page will appear on-screen, together with a visual editor overlay. All that needs to be done is to point-and-click on the components of the web page that you would like to test.

Conversion rate optimization - visual experiment setup

Transparent optimization enabling… set once and use it over and over

Similar to other optimization and web analytics solutions, JavaScript is used as a way of adding optimization capabilities to web pages. However, this is where the similarity ends.

Others: hardwired JavaScripts
Other multivariate testing solutions require the injection of multiple scripts in multiple locations on each of the web pages to be tested. For example, Google’s Website Optimizer requires insertion of four different types of scripts in very precise locations on your testing and conversion pages (see below).

The scripts are experiment-specific and have no reusability. Any change in the experiment setup requires a re-do of page scripting work!

Hiconversion: Transparent enabling
Hiconversion’s transparent enabling scripting methodology is generic, meaning that it is not use-and-lose for any given experiment. All that’s required is the insertion of two (2) generic JavaScript snippets in a web page — done only once — thereby allowing as many optimization experiments as desired during the lifespan of that web page.

With a visual set-up, virtually no IT resources are required – thereby reducing the complexity of experiementing and reducing the amount of time it takes to go from concept to execution of the test. It eliminates the time that you would waste scripting with other products, and saves you from the web page scripting agony that many companies experience while implementing web analytics and other internet marketing products on the pages that are being optimized.

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