The market’s fastest multivariate testing solution

Our optimization engine can be conceptualized as an automated, closed-loop testing system. Before initializing a test, visual setup and defintion of page sections and variations must be completed.

Then, Hiconversion’s optimization engine finds the best possible website variations – the “winner”. A test combination is presented to web visitors and conversion results are measured. Based on the results, the self learning algorithm generates a new page combination for the next visitor. After a brief “training” period during which the system self-learns, Hiconversion statistically correlates combinations that are equal to or better than the control, thereby converging toward the best solution. As a result, customers see an increase in the overall conversion rate, even during the test itself, unlike any other tool in the market.

Test as many marketing ideas and page variations as you wish without concern that you will negatively affect your current website conversion rates!

Easy to understand reports

Hiconversion’s reporting also allows users to better understand optimization testing results. The interactive graphs show winning page combinations, but more importantly, they provide invaluable insight into what makes customers tick. Customer-centricity is something virtually every organization espouses – Hiconversion allows you a tangible way to be so.

Real time progress This report provides insight into real-time progress of any live test. A table is generated that contains statistical data for the best-performing combinations while an interactive chart compares the conversion rates and cumulative performance of all combinations that were presented to web visitors measured against the base line.

Data Analysis. A better understanding of what works and what doesn’t is a critical benefit of multivariate testing. Reporting that comes standard in the Hiconversion product includes a group of charts that will help you better understand the makeup of dominant sections and variations.

ROI Calculations. Our solution belongs to a select group of software applications whose ROI is directly measurable. A real-time ROI calculator demonstrates exactly how much value using Hiconversion is bringing to the table. It reports performance during the test, and projects future ROI that will result from use of the best combination.