Most Recent Blogs
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Conversion Rate Optimization Space Heating Up
25 September, 2009 | Author: CJ Boguszewski
We’ve all read the headlines about Omniture and Adobe. We’ve also seen the Autonomy speculation about Microsoft and Oracle jump its share price in London, too. Accenture’s Digital Optimization methodology in the Marketing Science practice is truly up and running, with open read more...
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Website Conversion Rate: The Elephant in the Room
30 April, 2009 | Author: zagano
It is quite refreshing to hear leading online marketers talking about SEO’s contribution to the business bottom line. The most interesting part of that conversation is that they are completely ignoring ‘the elephant in the room.’ It’s called website conversion rate. [caption read more...
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Conversion Rate Optimization 101 – Part II: Multivariate Testing
24 February, 2009 | Author: zagano
According to FireClick 97% or more of your hard earned web traffic is wasted. Such poor online marketing performance is not acceptable or sustainable. A solution for this problem can be relatively simple and affordable. This three-part blog post is designed as your hands on guide into the read more...
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Conversion Rate Optimization 101 – Part I: Getting Started
22 January, 2009 | Author: zagano
According to FireClick, 97% or more of your hard earned web traffic is wasted. Until very recently there was not much you could do about it. Now, there are new software products and services that can dramatically increase your online marketing ROI. By reading this three-part blog post you will read more...
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Landing Page Optimization: How to Walk and Chew Gum at the Same Time
15 January, 2009 | Author: zagano
Often, the landing page is the least considered element of the online marketing campaign. Marketers who will fuss over ad creative and fret for hours about media buys will ask the design department to fling something up there to land on. It does not have to be that way. Learn how you can run a read more...
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Conversion Rate Optimization Demystified
17 December, 2008 | Author: zagano
What a difference a year makes. The following write-up is a follow up to Kevin Gold’s blog posting ‘Demystifying the Conversion Rate‘. Conversion rate optimization has become more than a buzz word in the online marketing industry. The original “conversion marketing” read more...
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Conversion rate optimization services are poised for explosive growth
8 December, 2008 | Author: zagano
The time for mass market adoption of conversion rate optimization solutions has arrived. Learn how combination of unprecedented economic pressure along with the availability of affordably priced technology and service solutions provides the framework for explosive growth of conversion rate read more...
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Not all multivariate testing methods are equal
2 December, 2008 | Author: zagano
Adaptive multivariate testing embodies the best aspects of the other two multivariate testing methods: the exactness of results achieved through full factorial testing, and the reduced number of required web visitors produced by the fractional factorial method. Why you should care about testing read more...
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When it comes to online advertisement, are we putting the ‘cart before the horse’?
24 November, 2008 | Author: zagano
Most of us are advertising first and optimizing for increased page conversion rates later (or never). With billions of dollars being spent to drive web traffic, why wouldn’t online marketing professionals invest more into conversion rate optimization? The only logical reason for such a read more...
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Conversion Rate Optimization For The Rest Of Us
12 November, 2008 | Author: zagano
As online advertising continues to take a larger share of overall advertising expenditures a broad array of technologies are being employed to increase website effectiveness. Until recently, much of the focus has been on tools that are designed to increase the number of website visitors. Many read more...
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