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The best conversion rate optimization practices are dead – well, not so soon!
Before the advent of multivariate testing technologies, the only option for conversion rate optimization practitioners was to follow empirically proven “best practices”. Now that multivariate tests are often showing that many of the best practices are not as generally applicable as read more...
It’s the Year 2010 – Did You Know That You Can Manage Your Website Conversion Rates?
How is it possible that more than 10 years since the demise of ‘eye balls’ as a measure of website performance do we find that we are still stuck in the “number of visitors” paradigm? Learn how to convert visitors into sales, instead of how to count them. One would think that read more...
The Three Most Overlooked Elements of Digital Marketing
There is a new frontier in Digital Marketing that leverages the investment that has been made in the past. Having built a website, put an operational wrap around it, agreed an online marketing strategy with organizational leadership, and set forth an organic and paid traffic-driving plan … read more...
Online Marketing Made Simple
An effective web marketing campaign involves a delicate balancing act. The airways are clogged with “new” methods and “tricks” to the point of saturation and confusion. In this state of “information overload,” it is all too easy to lose sight of the things read more...
Conversion Rate Optimization Space Heating Up
We’ve all read the headlines about Omniture and Adobe. We’ve also seen the Autonomy speculation about Microsoft and Oracle jump its share price in London, too. Accenture’s Digital Optimization methodology in the Marketing Science practice is truly up and running, with open read more...
Conversion Rate Optimization 101 – Part I: Getting Started
According to FireClick, 97% or more of your hard earned web traffic is wasted. Until very recently there was not much you could do about it. Now, there are new software products and services that can dramatically increase your online marketing ROI. By reading this three-part blog post you will read more...
Landing Page Optimization: How to Walk and Chew Gum at the Same Time
Often, the landing page is the least considered element of the online marketing campaign. Marketers who will fuss over ad creative and fret for hours about media buys will ask the design department to fling something up there to land on. It does not have to be that way. Learn how you can run a read more...
Conversion Rate Optimization Demystified
What a difference a year makes. The following write-up is a follow up to Kevin Gold’s blog posting ‘Demystifying the Conversion Rate‘. Conversion rate optimization has become more than a buzz word in the online marketing industry. The original “conversion marketing” read more...
Conversion rate optimization services are poised for explosive growth
The time for mass market adoption of conversion rate optimization solutions has arrived. Learn how combination of unprecedented economic pressure along with the availability of affordably priced technology and service solutions provides the framework for explosive growth of conversion rate read more...
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