The Best Practices
Conversion rate optimization best practices are dead – long live the best practices!
The advent of new multivariate testing technologies, adaptive multivariate testing in particular, is significantly impacting the industry’s best practices. Although they are still important and relevant, they are no longer dominant. Using traditional best practices is a great way to read more...
The best conversion rate optimization practices are dead – well, not so soon!
Before the advent of multivariate testing technologies, the only option for conversion rate optimization practitioners was to follow empirically proven “best practices”. Now that multivariate tests are often showing that many of the best practices are not as generally applicable as read more...
Website Conversion Rate’s Road To Hell: Web Page Clutter
We all know saying that road to hell is paved by good intentions. Likewise, by adding needed content and functional elements to your web pages, you can seriously impede your website conversion rate. Your web pages are your most valuable online real-estate. Adding a new feature read more...
The Holidays Are Here, Are You Really Ready?
With the holiday merchandise season just around the corner, nothing could be more important to attaining your annual revenue goal as Conversion Rate Optimization (CRO). Very little time remains to move that inventory that’s piled up and ready to move. Don’t make the mistake of read more...
The Three Most Overlooked Elements of Digital Marketing
There is a new frontier in Digital Marketing that leverages the investment that has been made in the past. Having built a website, put an operational wrap around it, agreed an online marketing strategy with organizational leadership, and set forth an organic and paid traffic-driving plan … read more...
When it comes to online advertisement, are we putting the ‘cart before the horse’?
Most of us are advertising first and optimizing for increased page conversion rates later (or never). With billions of dollars being spent to drive web traffic, why wouldn’t online marketing professionals invest more into conversion rate optimization? The only logical reason for such a read more...
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