Tech Talk
Conversion Rate Optimization 101 – Part II: Multivariate Testing
24 February, 2009 | Author: zagano
According to FireClick 97% or more of your hard earned web traffic is wasted. Such poor online marketing performance is not acceptable or sustainable. A solution for this problem can be relatively simple and affordable. This three-part blog post is designed as your hands on guide into the read more...
Not all multivariate testing methods are equal
2 December, 2008 | Author: zagano
Adaptive multivariate testing embodies the best aspects of the other two multivariate testing methods: the exactness of results achieved through full factorial testing, and the reduced number of required web visitors produced by the fractional factorial method. Why you should care about testing read more...
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