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A-B Split Testing: Seven Cases Of Mistaken Identity
5 April, 2010 | Author: admin
Online merchants are starting to pay attention to conversion rate optimization. More often than ever you can hear ‘ test baby test’ slogans. The simplest form of testing, so called A-B split testing, is often used in the wrong way. Here are the most common and the most expensive read more...
Not all multivariate testing methods are equal
2 December, 2008 | Author: zagano
Adaptive multivariate testing embodies the best aspects of the other two multivariate testing methods: the exactness of results achieved through full factorial testing, and the reduced number of required web visitors produced by the fractional factorial method. Why you should care about testing read more...
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