Inbound Marketing
Be a Thermostat, Not a Thermometer
What is the difference between a thermometer and a thermostat? When it comes to key performance indicators (KPIs), I know which one I would rather my KPIs emulated in my business. The question is, which of these two tools do the KPIs in use in your business resemble more? [caption read more...
Online Marketing Made Simple
An effective web marketing campaign involves a delicate balancing act. The airways are clogged with “new” methods and “tricks” to the point of saturation and confusion. In this state of “information overload,” it is all too easy to lose sight of the things read more...
When it comes to online advertisement, are we putting the ‘cart before the horse’?
Most of us are advertising first and optimizing for increased page conversion rates later (or never). With billions of dollars being spent to drive web traffic, why wouldn’t online marketing professionals invest more into conversion rate optimization? The only logical reason for such a read more...
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