General
The Holidays Are Here, Are You Really Ready?
With the holiday merchandise season just around the corner, nothing could be more important to attaining your annual revenue goal as Conversion Rate Optimization (CRO). Very little time remains to move that inventory that’s piled up and ready to move. Don’t make the mistake of read more...
The Three Most Overlooked Elements of Digital Marketing
There is a new frontier in Digital Marketing that leverages the investment that has been made in the past. Having built a website, put an operational wrap around it, agreed an online marketing strategy with organizational leadership, and set forth an organic and paid traffic-driving plan … read more...
Online Marketing Made Simple
An effective web marketing campaign involves a delicate balancing act. The airways are clogged with “new” methods and “tricks” to the point of saturation and confusion. In this state of “information overload,” it is all too easy to lose sight of the things read more...
Conversion Rate Optimization Space Heating Up
We’ve all read the headlines about Omniture and Adobe. We’ve also seen the Autonomy speculation about Microsoft and Oracle jump its share price in London, too. Accenture’s Digital Optimization methodology in the Marketing Science practice is truly up and running, with open read more...
Website Conversion Rate: The Elephant in the Room
It is quite refreshing to hear leading online marketers talking about SEO’s contribution to the business bottom line. The most interesting part of that conversation is that they are completely ignoring ‘the elephant in the room.’ It’s called website conversion rate. [caption read more...
Conversion Rate Optimization For The Rest Of Us
As online advertising continues to take a larger share of overall advertising expenditures a broad array of technologies are being employed to increase website effectiveness. Until recently, much of the focus has been on tools that are designed to increase the number of website visitors. Many read more...
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