Conversion Rate
Conversion rate optimization best practices are dead – long live the best practices!
The advent of new multivariate testing technologies, adaptive multivariate testing in particular, is significantly impacting the industry’s best practices. Although they are still important and relevant, they are no longer dominant. Using traditional best practices is a great way to read more...
The Holidays Are Here, Are You Really Ready?
With the holiday merchandise season just around the corner, nothing could be more important to attaining your annual revenue goal as Conversion Rate Optimization (CRO). Very little time remains to move that inventory that’s piled up and ready to move. Don’t make the mistake of read more...
Be a Thermostat, Not a Thermometer
What is the difference between a thermometer and a thermostat? When it comes to key performance indicators (KPIs), I know which one I would rather my KPIs emulated in my business. The question is, which of these two tools do the KPIs in use in your business resemble more? [caption read more...
Increasing Conversion is NOT Reducing Bounces
With Google Website Optimizer releasing new features and announcing them at eMetrics in Washington, DC, there seems to be a growing cadre of Conversion Optimization specialists prepared to use this tool to drive website Conversion Rate Optimization (CRO). Is that really a good idea? read more...
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