Author's Page
Author Nick: zagano
Name: zagano
My profile on Hiconversion»
Site: http://hiconversion.net/members/zagano/
Author Blog List:
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Conversion rate optimization best practices are dead – long live the best practices!
21 February, 2010 | Author: zagano
The advent of new multivariate testing technologies, adaptive multivariate testing in particular, is significantly impacting the industry’s best practices. Although they are still important and relevant, they are no longer dominant. Using traditional best practices is a great way to read more...
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The best conversion rate optimization practices are dead – well, not so soon!
13 January, 2010 | Author: zagano
Before the advent of multivariate testing technologies, the only option for conversion rate optimization practitioners was to follow empirically proven “best practices”. Now that multivariate tests are often showing that many of the best practices are not as generally applicable as read more...
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Website Conversion Rate’s Road To Hell: Web Page Clutter
8 January, 2010 | Author: zagano
We all know saying that road to hell is paved by good intentions. Likewise, by adding needed content and functional elements to your web pages, you can seriously impede your website conversion rate. Your web pages are your most valuable online real-estate. Adding a new feature read more...
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It’s the Year 2010 – Did You Know That You Can Manage Your Website Conversion Rates?
6 January, 2010 | Author: zagano
How is it possible that more than 10 years since the demise of ‘eye balls’ as a measure of website performance do we find that we are still stuck in the “number of visitors” paradigm? Learn how to convert visitors into sales, instead of how to count them. One would think that read more...
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Website Conversion Rate: The Elephant in the Room
30 April, 2009 | Author: zagano
It is quite refreshing to hear leading online marketers talking about SEO’s contribution to the business bottom line. The most interesting part of that conversation is that they are completely ignoring ‘the elephant in the room.’ It’s called website conversion rate. [caption read more...
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Conversion Rate Optimization 101 – Part II: Multivariate Testing
24 February, 2009 | Author: zagano
According to FireClick 97% or more of your hard earned web traffic is wasted. Such poor online marketing performance is not acceptable or sustainable. A solution for this problem can be relatively simple and affordable. This three-part blog post is designed as your hands on guide into the read more...
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Conversion Rate Optimization 101 – Part I: Getting Started
22 January, 2009 | Author: zagano
According to FireClick, 97% or more of your hard earned web traffic is wasted. Until very recently there was not much you could do about it. Now, there are new software products and services that can dramatically increase your online marketing ROI. By reading this three-part blog post you will read more...
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Landing Page Optimization: How to Walk and Chew Gum at the Same Time
15 January, 2009 | Author: zagano
Often, the landing page is the least considered element of the online marketing campaign. Marketers who will fuss over ad creative and fret for hours about media buys will ask the design department to fling something up there to land on. It does not have to be that way. Learn how you can run a read more...
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Conversion Rate Optimization Demystified
17 December, 2008 | Author: zagano
What a difference a year makes. The following write-up is a follow up to Kevin Gold’s blog posting ‘Demystifying the Conversion Rate‘. Conversion rate optimization has become more than a buzz word in the online marketing industry. The original “conversion marketing” read more...
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Conversion rate optimization services are poised for explosive growth
8 December, 2008 | Author: zagano
The time for mass market adoption of conversion rate optimization solutions has arrived. Learn how combination of unprecedented economic pressure along with the availability of affordably priced technology and service solutions provides the framework for explosive growth of conversion rate read more...
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