Landing Page Optimization: How to Walk and Chew Gum at the Same Time

CRO - Walk and Chew Gum

While reading the executive summary of the MarketingSherpa Landing Page Handbook (second edition) the following statement caught my attention: “Unfortunately, most marketers don’t have the time or budget for extensive landing page testing. They have a campaign launching soon, and a landing page is needed pronto!

Often, the landing page is the least considered element of the campaign. Marketers who will fuss over ad creative and fret for hours about media buys will ask the design department to fling something up there to land on.

We suspect some marketers truly believe that if their outbound campaign is good enough, the creative will pre-sell prospects on the offer no matter how lame the landing page is. In other words, many marketers think the outbound campaign is doing the heavy lifting, and the landing page exists simply as a passive collection cup for all the sales or leads generated by the campaign.

The exact opposite is generally true.”

The good news is that with Hiconversion’s adaptive multivariate testing methodology you now can ‘walk and chew gum’ at the same time.

In our recent blog entry titled ‘Not all multivariate testing methods are equal‘ we introduced our patent pending adaptive multivariate testing technology that is revolutionizing the conversion rate optimization business. A lesser understood aspect of our approach is its ability to adopt to live web traffic in real time.

Translated, this means that a need for a better landing page should not delay for a month or two the start of your new marketing campaign. Your campaign and multivariate optimization testing can now start at the same time.

Adaptive MVT: Make money while you test

During the test, our algorithm will show different page variations, record visitor reactions, and along the way it will start converging toward the best performing version of your landing page.

With other multivariate testing methods you have to be prepared for a month or two dip in conversion rate. Our adaptive method will go through a very brief initial training before being able to start testing only page variations that are consistently better than control (the page being optimized). This means that our solution will increase your conversion rates even during the test itself.

Hard to believe that it can be this easy? Watch our online demo and then try it yourself for free with our free trial. It only takes a minute to sign up, and you can be creating your own landing page optimization experiment in minutes.