Most Recent Blogs
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The best conversion rate optimization practices are dead – well, not so soon!
13 January, 2010 | Author: zagano
Before the advent of multivariate testing technologies, the only option for conversion rate optimization practitioners was to follow empirically proven “best practices”. Now that multivariate tests are often showing that many of the best practices are not as generally applicable as read more...
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Website Conversion Rate’s Road To Hell: Web Page Clutter
8 January, 2010 | Author: zagano
We all know saying that road to hell is paved by good intentions. Likewise, by adding needed content and functional elements to your web pages, you can seriously impede your website conversion rate. Your web pages are your most valuable online real-estate. Adding a new feature read more...
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It’s the Year 2010 – Did You Know That You Can Manage Your Website Conversion Rates?
6 January, 2010 | Author: zagano
How is it possible that more than 10 years since the demise of ‘eye balls’ as a measure of website performance do we find that we are still stuck in the “number of visitors” paradigm? Learn how to convert visitors into sales, instead of how to count them. One would think that read more...
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The Holidays Are Here, Are You Really Ready?
12 November, 2009 | Author: CJ Boguszewski
With the holiday merchandise season just around the corner, nothing could be more important to attaining your annual revenue goal as Conversion Rate Optimization (CRO). Very little time remains to move that inventory that’s piled up and ready to move. Don’t make the mistake of read more...
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Be a Thermostat, Not a Thermometer
5 November, 2009 | Author: CJ Boguszewski
What is the difference between a thermometer and a thermostat? When it comes to key performance indicators (KPIs), I know which one I would rather my KPIs emulated in my business. The question is, which of these two tools do the KPIs in use in your business resemble more? [caption read more...
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Increasing Conversion is NOT Reducing Bounces
29 October, 2009 | Author: CJ Boguszewski
With Google Website Optimizer releasing new features and announcing them at eMetrics in Washington, DC, there seems to be a growing cadre of Conversion Optimization specialists prepared to use this tool to drive website Conversion Rate Optimization (CRO). Is that really a good idea? read more...
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The Three Most Overlooked Elements of Digital Marketing
12 October, 2009 | Author: CJ Boguszewski
There is a new frontier in Digital Marketing that leverages the investment that has been made in the past. Having built a website, put an operational wrap around it, agreed an online marketing strategy with organizational leadership, and set forth an organic and paid traffic-driving plan … read more...
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Online Marketing Made Simple
2 October, 2009 | Author: CJ Boguszewski
An effective web marketing campaign involves a delicate balancing act. The airways are clogged with “new” methods and “tricks” to the point of saturation and confusion. In this state of “information overload,” it is all too easy to lose sight of the things read more...
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Conversion Rate Optimization Space Heating Up
25 September, 2009 | Author: CJ Boguszewski
We’ve all read the headlines about Omniture and Adobe. We’ve also seen the Autonomy speculation about Microsoft and Oracle jump its share price in London, too. Accenture’s Digital Optimization methodology in the Marketing Science practice is truly up and running, with open read more...
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Website Conversion Rate: The Elephant in the Room
30 April, 2009 | Author: zagano
It is quite refreshing to hear leading online marketers talking about SEO’s contribution to the business bottom line. The most interesting part of that conversation is that they are completely ignoring ‘the elephant in the room.’ It’s called website conversion rate. [caption read more...
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