Most Recent Blogs
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A-B Split Testing: Seven Cases Of Mistaken Identity
5 April, 2010 | Author: admin
Online merchants are starting to pay attention to conversion rate optimization. More often than ever you can hear ‘ test baby test’ slogans. The simplest form of testing, so called A-B split testing, is often used in the wrong way. Here are the most common and the most expensive read more...
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How to merge SEO with conversion to build business
26 February, 2010 | Author: tomshark
Is the goal of SEO to get as much traffic as possible to a website? Many SEO companies will lead you to believe that more traffic is all there is to it. Let me suggest that the focus of SEO should be audience engagement, rather than traffic. With more complex algorithms that factor in read more...
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Conversion rate optimization best practices are dead – long live the best practices!
21 February, 2010 | Author: zagano
The advent of new multivariate testing technologies, adaptive multivariate testing in particular, is significantly impacting the industry’s best practices. Although they are still important and relevant, they are no longer dominant. Using traditional best practices is a great way to read more...
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The best conversion rate optimization practices are dead – well, not so soon!
13 January, 2010 | Author: zagano
Before the advent of multivariate testing technologies, the only option for conversion rate optimization practitioners was to follow empirically proven “best practices”. Now that multivariate tests are often showing that many of the best practices are not as generally applicable as read more...
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Website Conversion Rate’s Road To Hell: Web Page Clutter
8 January, 2010 | Author: zagano
We all know saying that road to hell is paved by good intentions. Likewise, by adding needed content and functional elements to your web pages, you can seriously impede your website conversion rate. Your web pages are your most valuable online real-estate. Adding a new feature read more...
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It’s the Year 2010 – Did You Know That You Can Manage Your Website Conversion Rates?
6 January, 2010 | Author: zagano
How is it possible that more than 10 years since the demise of ‘eye balls’ as a measure of website performance do we find that we are still stuck in the “number of visitors” paradigm? Learn how to convert visitors into sales, instead of how to count them. One would think that read more...
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The Holidays Are Here, Are You Really Ready?
12 November, 2009 | Author: CJ Boguszewski
With the holiday merchandise season just around the corner, nothing could be more important to attaining your annual revenue goal as Conversion Rate Optimization (CRO). Very little time remains to move that inventory that’s piled up and ready to move. Don’t make the mistake of read more...
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Be a Thermostat, Not a Thermometer
5 November, 2009 | Author: CJ Boguszewski
What is the difference between a thermometer and a thermostat? When it comes to key performance indicators (KPIs), I know which one I would rather my KPIs emulated in my business. The question is, which of these two tools do the KPIs in use in your business resemble more? [caption read more...
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Increasing Conversion is NOT Reducing Bounces
29 October, 2009 | Author: CJ Boguszewski
With Google Website Optimizer releasing new features and announcing them at eMetrics in Washington, DC, there seems to be a growing cadre of Conversion Optimization specialists prepared to use this tool to drive website Conversion Rate Optimization (CRO). Is that really a good idea? read more...
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The Three Most Overlooked Elements of Digital Marketing
12 October, 2009 | Author: CJ Boguszewski
There is a new frontier in Digital Marketing that leverages the investment that has been made in the past. Having built a website, put an operational wrap around it, agreed an online marketing strategy with organizational leadership, and set forth an organic and paid traffic-driving plan … read more...
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