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Most Recent Blogs

  • The best conversion rate optimization practices are dead – well, not so soon!

    13 January, 2010 | Author: zagano

    Before the advent of multivariate testing technologies, the only option for conversion rate optimization practitioners was to follow empirically proven “best practices”. Now that multivariate tests are often showing that many of the best practices are not as generally applicable as read more...


  • Website Conversion Rate’s Road To Hell: Web Page Clutter

    8 January, 2010 | Author: zagano

    We all know saying that road to hell is paved by good intentions. Likewise, by adding needed content and functional elements to your web pages, you can seriously impede your website conversion rate. Your web pages are your most valuable online real-estate. Adding a new feature read more...


  • It’s the Year 2010 – Did You Know That You Can Manage Your Website Conversion Rates?

    6 January, 2010 | Author: zagano

    How is it possible that more than 10 years since the demise of ‘eye balls’ as a measure of website performance do we find that we are still stuck in the “number of visitors” paradigm? Learn how to convert visitors into sales, instead of how to count them. One would think that read more...


  • The Holidays Are Here, Are You Really Ready?

    12 November, 2009 | Author: CJ Boguszewski

    With the holiday merchandise season just around the corner, nothing could be more important to attaining your annual revenue goal as Conversion Rate Optimization (CRO). Very little time remains to move that inventory that’s piled up and ready to move. Don’t make the mistake of read more...


  • Be a Thermostat, Not a Thermometer

    5 November, 2009 | Author: CJ Boguszewski

    What is the difference between a thermometer and a thermostat? When it comes to key performance indicators (KPIs), I know which one I would rather my KPIs emulated in my business. The question is, which of these two tools do the KPIs in use in your business resemble more? [caption read more...


  • Increasing Conversion is NOT Reducing Bounces

    29 October, 2009 | Author: CJ Boguszewski

    With Google Website Optimizer releasing new features and announcing them at eMetrics in Washington, DC, there seems to be a growing cadre of Conversion Optimization specialists prepared to use this tool to drive website Conversion Rate Optimization (CRO). Is that really a good idea? read more...


  • The Three Most Overlooked Elements of Digital Marketing

    12 October, 2009 | Author: CJ Boguszewski

    There is a new frontier in Digital Marketing that leverages the investment that has been made in the past. Having built a website, put an operational wrap around it, agreed an online marketing strategy with organizational leadership, and set forth an organic and paid traffic-driving plan … read more...


  • Online Marketing Made Simple

    2 October, 2009 | Author: CJ Boguszewski

    An effective web marketing campaign involves a delicate balancing act. The airways are clogged with “new” methods and “tricks” to the point of saturation and confusion. In this state of “information overload,” it is all too easy to lose sight of the things read more...


  • Conversion Rate Optimization Space Heating Up

    25 September, 2009 | Author: CJ Boguszewski

    We’ve all read the headlines about Omniture and Adobe. We’ve also seen the Autonomy speculation about Microsoft and Oracle jump its share price in London, too. Accenture’s Digital Optimization methodology in the Marketing Science practice is truly up and running, with open read more...


  • Website Conversion Rate: The Elephant in the Room

    30 April, 2009 | Author: zagano

    It is quite refreshing to hear leading online marketers talking about SEO’s contribution to the business bottom line. The most interesting part of that conversation is that they are completely ignoring ‘the elephant in the room.’ It’s called website conversion rate. [caption read more...





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