About Hiconversion

Background

In 2003, while managing a technology company with growing e-commerce involvement, we spent a great deal of time and money redesigning our website. When we launched the new site we were shocked by its poor performance. The original ‘ugly’ site performed much better in the eyes of our customers.

In an attempt to solve our website conversion problem, we examined available solutions. We quickly learned that they were way out of our league in two respects. These complex mathematical modeling tools were, firstly, very expensive and second, they required a relatively elevated volume of website visitors.

Although we were a fair-sized software company, we couldn’t pay for any of the commercially available solutions. Even if we could, we didn’t have enough web traffic to complete the optimization tests in any reasonable time frame.

Realizing that 99% of all e-commerce companies were in the same boat, we decided to develop a technology that was tuned for the needs of such small to medium enterprises (SMEs), i.e. a product that works for the rest of us.

Guiding Principles

Hiconversion’s vision is to provide a (killer) conversion rate optimization technology together with the required support to SMEs.

Our daily actions are guided by a set of very basic principles:

For more information about our offerings, see our product and services pages.

Growing Recognition

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