Case Studies
Product value proposition matters: 70% increase in conversion rate
Download A-Z is one of the most successful software affiliate marketing companies in the world. They fully understand power of multivariate testing and have used Google Website Optimizer in the past. Challenge: Download A-Z is one of the most successful softwar ... read more>>
Seemingly insignificant web page changes can produce 39% increase in conversion rate
Simtel is one of the most popular portals for free downloads of computer software and computer games. The primary testing requirement was to “do no harm” to the existing traffic. The test revealed what a big impact seemingly small changes to a web page can make to convert ... read more>>
A simple multivariate testing strategy that produced a 367% increase in number of free software downloads
This customer case study reveals a huge potential for increase in conversion rate that is readily available to any online marketing professional. Too reach suchpotential, one does not need to be a marketing guru. All you have to do is to run simple multivariate tests. Challenge: ... read more>>
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