Stop Putting  The Cart Before the Horse

There is something flawed about an online advertising model that spends vast amounts of money on advertising first, and then later, if time and money allow, thinks about increasing page conversion rates. 

We don’t advocate that you stop spending money driving traffic. Instead, we assert that a percentage of your online advertising budget is best spent optimizing your conversion rate to give you the most bang for your buck.
According to Forrester Research, “eCommerce conversion rates continue to hover at 3%, and retailers know that enormous business can be gained by improving that single metric.” (Trends 2009: U.S. Online Retail, Forrester Research, April 29, 2009).

There are three advantages to approaching marketing with a traffic AND conversion mind-set. These are:

Directly measurable ROI. Hiconversion belongs to an exclusive group of software applications that quickly provide an exponentially high and directly measurable Return on Investment (ROI). Measure it for yourself using out-of-the-box reports. Hiconversion shows, in real-time, how much money you are making during the test itself. The tools also estimates the total expected value from the optimized page over its useful life.

Make money even as you test. Unlike the competing multivariate testing (MVT) solutions, Hiconversion adapts to web traffic in real time. After a brief learning period, it lifts conversion rates even as the test is ongoing. As a result, you needn’t fear the temporary dip – and accompanying revenue shrinkage – in conversion rate that often happens with competing solutions.

Understand your customers better. By knowing which marketing ideas work or don’t work, customer preferences are discernible. This strategic knowledge profoundly impacts virtually every business strategy and makes any company more “customer-centric” in the process.