Author's Page
Author Nick: CJ Boguszewski
Name: CJ Boguszewski
My profile on Hiconversion»
Site: http://hiconversion.net/members/cjboguszewski/
About Author: CJ works at Hiconversion.
Author Articles List:
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CRO – Ready for “The Rest of Us”?
23 October, 2009 | Author: CJ BoguszewskiMuch of the focus in eBusiness has been on tools that are designed to increase the number of website visitors. Many companies have now realized that while increasing the number of visitors is important, converting these visitors into customers is the real benchmark of success. Hiconversion can help ... read more>>
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Carts and Horses – Which Ought to Come First?
23 October, 2009 | Author: CJ BoguszewskiMost of us are advertising first and optimizing for increased page conversion rates later (or never). With billions of dollars being spent to drive web traffic, why wouldn’t online marketing professionals invest more into conversion rate optimization? A brief problem statement, from an objective p ... read more>>
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Multi-Variate Testing – How You Do It Does Matter!
23 October, 2009 | Author: CJ BoguszewskiAn objective analysis of the types of MVT used to improve web page performance. Conclusion: adaptive MVT embodies the best aspects of the other two multivariate testing methods: the exactness of results achieved through full factorial testing, and the reduced number of required web visitors produced ... read more>>
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CRO’s Time to Grow … 2010 and Beyond
23 October, 2009 | Author: CJ BoguszewskiThe time for mass market adoption of conversion rate optimization solutions seems to have arrived. With eBusiness owners looking for a growth engine to pull their companies out of the recession, it’s time to put CRO at the heart of the enterprise. (editor’s note: product plug at the end ... read more>>
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Conversion Rate – What is It and Is It Time to Care?
23 October, 2009 | Author: CJ BoguszewskiConversion Rate is becoming a hot topic and CRO is coming into its own. It’s not all about traffic anymore, and that evolution is a good thing. So, what are your real options? This article lays out the potential ways to get conversion rate at the heart of your eCommerce Operations. Product plu ... read more>>
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Landing Page Optimization
23 October, 2009 | Author: CJ BoguszewskiThe landing page is gaining prominence in Marketing Planning after being the poor country cousin for the first decade of eCommerce. Learn how you can simultaneously run a new marketing campaign and landing page optimization — kind of like walking and chewing gum at the same time — to dr ... read more>>
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Conversion Rate Optimization 101 … Back to School (Part 2)
23 October, 2009 | Author: CJ BoguszewskiAccording to FireClick 97% or more of your hard earned web traffic is wasted. Such poor online marketing performance is not acceptable or sustainable – but you knew that, didn’t you? Armed with good base knowledge, you’re now ready to learn all about MVT, statistical signif ... read more>>
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Conversion Rate Optimization 101 … Back to School (Part 1)
23 October, 2009 | Author: CJ BoguszewskiAccording to FireClick, 97% or more of your hard earned web traffic is wasted. Get more from that traffic. Learn how to harness the power of conversion rate optimization (with a plug for Hiconversion’s way of doing it near the end). Why CRO? Converting visitors into customers is the most imp ... read more>>
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Is That Really an Elephant in This Meeting Room?
23 October, 2009 | Author: CJ BoguszewskiIt is quite refreshing to hear leading online marketers talking about SEO’s contribution to the business bottom line. The most interesting part of that conversation is that they are completely ignoring ‘the elephant in the room.’ It’s called website conversion rate. [caption id="attac ... read more>>
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Online Marketing – Re-Explained (Again!)
23 October, 2009 | Author: CJ BoguszewskiAn effective web marketing campaign involves a delicate balancing act. The airways are clogged with “new” methods and “tricks” to the point of saturation and confusion. In this state of “information overload,” it is all too easy to lose sight of the things tha ... read more>>
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