Hiconversion’s Technical Architecture Makes CRO Simple for You @CRO Community

Technology Overview

In today’s dynamic market, digital marketing professionals need solutions that can help them create business value, drive efficiency, and manage risk. Hiconversion delivers exceptional increases in ROI of online marketing through its ability to maximize the conversion rates of web pages.

This multivariate testing technology breaks the performance and ease-of-use barriers making conversion rate optimization (CRO) possible for companies of any size.

Adaptive multivariate testing

Hiconversion has developed a new multivariate testing methodology, adaptive multivariate testing, that breaks the performance barriers and removes risks related to other CRO solutions on the market today.

Speed:Traditional multivariate testing methods (sometimes called Taguchi methods) are viable only if your test pages have 100,000 or more visitors per month. Most sites don’t. Hiconversion CRO optimizes pages with 100 or less visitors per day, making CRO possible for the large majority of today’s web pages.

No Risk:With other CRO solutions, you have to be prepared for a sometimes-significant dip in conversion rate while you test. Not with Hiconversion. Our method adapts to visitor traffic in real-time and lifts your conversion rate even during the test.

Hiconversion’s CRO platform provides far-reaching functionality that helps digital marketing professionals increase conversion rates as well as to learn what changes in page content and look and feel have contributed to those increases.

Find our more about Adaptive Multivariate Testing.

Transparent optimization enabling

To further simplify the optimization enabling of web pages, Hiconversion has developed a methodology aptly labeled Transparent Enabling. With traditional multivariate testing solutions, you must “hard wire” multiple types of scripts into specific locations in the source code of the pages that participate in the CRO experiment. Each time you change any aspect of your experiment, you have to “rewire.” Not smart.

With our transparent enabling methodology, all you have to do is to place a generic script into a generic source code location. After that, provision and run as many different optimization experiments as you wish without ever touching a page’s source code again.

No Need for IT Support:Transparent enabling eliminates the need for any IT department participation. During the initial setup, our application can even automatically inject generic scripts into your page source code.

Find our more about Transparent Optimization Enabling.

On demand / SaaS solution

Hiconversion is delivered as a pure web service. There is no need to download or install any additional software. Our secure, dedicated hosting centers provide high reliability and availability worldwide. Reporting tools allow you to monitor the progress of your conversion rate optimization experiment in real time.

Find our more about On demand/SaaS.

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